The core of La Cosmetique’s Marketing and Sales strategy is to put the consumer first. Our agile in-house omnichannel marketing and sales team can deliver high impact campaigns to maximise return and brand value. We are always on top of the latest digital trends, social media craze, as well as continually exploring engaging interactions with our customers in store to maximise customer value.
At La Cosmetique, we host exciting store openings and in-store events that offer a variety of fun experiences. From spin-the-wheel games to exclusive gift-with-purchase promotions, we also invite customers to trade in empty beauty containers for new products or try their luck at our gacha machine. With plenty of interactive activities, every visit becomes an unforgettable experience.
Vivid Sydney is Sydney’s largest annual festival, celebrating creative lights, arts, music, and technology. From 2022 to 2024, La Cosmetique – Darling Square has proudly participated by launching in-store events in collaboration with the Vivid Sydney Local Business Program. Located in the vibrant Darling Square/Darling Harbour area, a major activation zone, our events successfully drove high traffic and increased visitations to our store.
We love interacting with K-beauty fans through our active social media presence on Instagram, Facebook, Pinterest, and TikTok! Our followers stay up to date with the latest skincare, makeup, and beauty trends, and have fun participating in exclusive product giveaways and live product demonstrations. Join our vibrant online community to connect, learn, and discover exciting beauty tips!
We drive massive traffic to our brand's products through influencer marketing campaigns on social media, the positive experiences and product recommendations of influencers have a huge impact on our audience.
2023 Lunar New Year, La Cosmetique was a proud sponsor of the 2023 Chinese New Year Banquet hosted by the Haymarket Chamber of Commerce. As one of the biggest and most enjoyable Lunar New Year celebrations in Sydney, we were proud to contribute alongside other Sydney based brands.
Beauty Expo Australia is the largest gathering of beauty brands and suppliers in the Australian beauty industry. We were in attendance along with thousands of visitors in 2019. The lacosme marquee was one of the most visited in the Expo.
We proudly participated in the Korea Sale Festa annually, partnering with world reknowned K-breauty brands. With Korea Sale Festa, La Cosmetique held giveaways and a dedicated promotional period to bring attention to the best K-beauty has to offer.
We take pride in actively supporting communities. We’ve been dedicated to sponsoring University Societies & Clubs since 2021, and we continue to engage and uplift local groups through ongoing partnerships and initiatives.
Miss Multiverse Australia is a mix between Next Top Model, The Apprentice and Survivor. La Cosmetique was proud to sponsor all the beauty products for Miss Ali Liu used throughout Miss Multiverse Australia 2018.
