La Cosmetique's Vivid Sydney Program in 2023 was one of our most successful campaigns to date and coincided with a record-breaking Vivid Sydney event that drew crowds totaling an approximate 3.5 million in the span of just 3 weeks. Seemingly overnight our Darling Square flagship store was transformed into one of the most eye-catching and exciting attractions along the Vivid Light Walk. 

Sydney's First Kbeauty Claw Machine : A Viral Sensation 

Our Darling Square store hosted Sydney's First Kbeauty claw machine that quickly became a viral sensation and with the help of over 10 brand sponsorships, La Cosmetique stocked it full of deluxe and full-sized Kbeauty products. With its vibrant and enamoring neon lighting and pops of colour, it captured the hearts of people from all walks of life and from all parts of Sydney. From hoards of high schoolers to the occasional family with a pram, the La Cosmetique team loved seeing all of you turn out to support our event and try your hand at the claw machine! 

Our Media Campaign 

The La Cosmetique team also spearheaded one of our most viewed campaigns of all time, reaching an incredible viewership count of over 200,000! This success was a combination of our influencer campaign, organic content from our Vivid giveaway and content made by our in-house marketing team. The influencer campaign involved inviting some of Sydney's most iconic and recognisable personalities to come and create content on the claw machine and our giveaway. This not only generated amazing exposure for our sponsored brands but also improved the top of mind awareness of the La Cosmetique brand as a go-to Kbeauty retailer within Australia. 

A special thank you to...

All of our wonderful sponsors that made these events possible! From samples to deluxe and full size products, these sponsors played a key role in making La Cosmetique's Vivid Sydney an amazing experience for all who attended!