La Cosmetique QueensPlaza represents our premium flagship store concept, delivering a luxury K-beauty shopping experience in the heart of Brisbane’s CBD. QueensPlaza is a high-end shopping centre, home to brands such as LV, Gucci, Dior and Rolex. The centre attracts a variety of customers, from high-end luxury lovers, to professionals that work in the surrounding office buildings, and tourists visiting one of Australia’s most exciting cities. Averaging around 1 million visitors a week, this area of Brisbane is a cultural hotspot and the centre of activity in the city commonly referred to as “Brisvega”.  

La Cosmetique QueensPlaza took into consideration the clientele that visits this centre and approached the design concept to be reflect our customer’s taste. We designed La Cosmetique QueensPlaza to be luxurious, high-end, and fitting to serve our customer’s expectations. Our shop layout is open with warm lighting and premium fixtures, with a vanity area for customers to test products in comfort. Products are zoned clearly to guide the customer’s journey, with a large LED screen showcasing Korea’s most popular brands to provide a premium shopping experience.  

Our team is highly trained on our brands and products. Being ready to answer questions about ingredients, usage, steps and routines, as well as colour matching and make-up advice. This heightened level of service is not just a response to the store’s location, but a deep commitment of La Cosmetique to be experts in Korean skincare and make-up in order to provide our customers the best service possible.

During our grand opening, we engaged customers with a gacha giveaway where customers can win from a selection of prices. We also created a limited edition, eco-friendly tote bag as a giveaway for customers who shopped with us during the opening weekend. Grand openings are an opportunity to deepen the relationship with the local community, and we are proud that QueensPlaza’s current Google Review sits at 5 stars. 

La Cosmetique is ambitious in further retail expansions, and QueensPlaza reflects La Cosme Group's capability to deliver premium retail concepts in Australia's leading shopping destinations.